The Jeff Bezos brand is in a slump
Briefly

Once celebrated as a visionary leader, Jeff Bezos is now seen as struggling to maintain his relevance amid setbacks at Blue Origin and criticism of the Washington Post. Recent layoffs at Blue Origin and the paper's decision to refrain from critical advertising have contributed to a perception shift, highlighting a contrast with Elon Musk, whose ventures appear to be thriving. While Amazon remains strong, the changes indicate a decline in Bezos's public persona and influence as a major figure in technology and media.
Jeff Bezos's personal brand seems to have faded from hard-charging, fearless visionary to just another rich guy trying to stay relevant.
Despite Amazon's continued success, Bezos's contrast with Musk highlights a former tech alpha struggling to maintain his status in a changing landscape.
Read at Fast Company
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