'Thank you for your attention to this matter!': Trump's favorite sign-off has become a viral meme
Briefly

Despite Thanksgiving being months away, Donald Trump has been expressing gratitude repeatedly on social media, closing posts with the phrase 'Thank you for your attention to this matter.' This unusual sign-off has garnered mixed reactions and transformed into a meme. His use of the phrase has surged in recent months, despite no clear reason for its context. Trump has used the expression for various statements, solidifying it as a part of his communicative style, thus affirming its evolution into a widely recognized Trumpism.
It's a weirdly stiff expression. It carries the bureaucratic heft of an HR email about which snacks are now forbidden in the break room, or that of a lawyer signing off an email about a pressing document that won't e-sign itself.
At least 10 of Trump's Truth Social posts in the past two months have ended this way, alternately confounding and delighting those who come upon them.
Trump’s fondness for the expression, abbreviated from here on out as TYFYATTM, goes back at least as far as a 2019 Twitter rant about China, he's only recently cemented it as a Trumpism.
There's no obvious rhyme or reason for which posts he chooses to grace with a TYFYATTM. It's popped up when Trump makes an announcement.
Read at Fast Company
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