"Thirty-nine seats are viewed as competitive by Democrats this year, 28 of which are in districts Trump won by at least 5 points. GOP strategist and never-Trumper Kevin Madden told The Hill he viewed those districts as competitive because the economy resonates with voters in those areas - and implied that voters would dismiss messaging that focuses on holding Trump accountable for his abuses of power as president."
"The statements from these strategists, highlighted in a report from The Hill this week, seem to imply that candidates will also avoid candidly discussing the idea of impeaching Trump - a move that has the potential to hurt their chances more than help them, polling data suggests. "You can't ignore Trump because it's his economy," one strategist from the Democratic Congressional Campaign Committee (DCCC) said. "But the top message is the economy and affordability.""
Democratic strategists recommend that candidates in competitive 2026 swing districts prioritize messaging on the economy and affordability while minimizing emphasis on President Donald Trump's conduct or impeachment. Many competitive districts are ones Trump won by notable margins, and strategists believe economic concerns continue to drive voter decisions there. Both GOP and Democratic operatives say centering campaigns on inflation, costs, and economic anxiety will better connect with swing voters than focusing on abuses of power. Strategists also warn that impeachment-focused messaging and heavy emphasis on Trump could alienate persuadable voters, and that Trump could regain footing with the electorate over time.
Read at Truthout
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