"Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story."
"In the face of adversity, positivity and solidarity boost social media engagement, regardless of political affiliation, a new study has found. Research from the University of Cambridge, set to be published in Proceedings of the National Academy of Sciences later this week, reveals that in times of political upheaval, users momentarily shift away from outrage and gravitate towards messages of unity."
"Dr Jon Roozenbeek, Lecturer in Psychology at Cambridge University and senior author of the study, said: We didn't know whether moments of political rather than existential crisis would trigger solidarity in a country as deeply polarised as the United States. But even here, group unity surged when leadership was threatened. In times of crisis, ingroup love may matter more to us than outgroup hate on social media."
The Independent covers reproductive rights, climate change and Big Tech while avoiding paywalls and relying on donations to fund on-the-ground reporters. The outlet investigates topics including Elon Musk's pro-Trump PAC and produces documentaries such as 'The A Word' about American women fighting for reproductive rights. Research from the University of Cambridge analysed more than 62,000 Facebook posts from US politicians, commentators and media outlets before and after major crises. The study finds that during political upheaval users momentarily shift away from outrage toward unity, with positivity and solidarity increasing social media engagement even in polarized contexts.
Read at www.independent.co.uk
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