
"Michelle Obama enjoys a nearly unparalleled degree of public esteem. YouGov ranks her No. 2 on its list of most popular public figures, just behind Jimmy Carter. (Barack is No. 4.) In 2018 she ended Hillary Clinton's 16-year streak as America's most admired woman according to Gallup. Obama retained the honor through 2020, the last year the poll was conducted. No one else came close to beating her."
"It's not just that people love Obama as a person. Americans want her in politics. In a July 2024 poll that posed hypothetical presidential matchups between Donald Trump and various Democratic contenders, including Joe Biden, only Obama beat Trump, and handily so-50 percent to 39 percent. This says at least as much about the hollow, unimaginative Democratic Party pipeline as it does Obama's appeal, but the data stands. When she speaks, the country listens."
"With their production company and deals with Netflix and Spotify, the Obamas have created a cash-printing entertainment empire that includes Obama's previous two books: , a depoliticized memoir that suggested we meet Trump's first presidency with optimism, and The Light We Carry, an advice manual for personal growth and finding happiness. Both releases have associated workbooks, filled with writing prompts and habit-tracking forms to help optimize one's relationships, home life, and self-care."
Michelle Obama holds exceptionally high public esteem and consistently ranks among the most admired figures in multiple polls. Polling shows broad public desire for her political leadership, with a July 2024 matchup indicating she would beat Donald Trump 50 percent to 39 percent. Post-White House, she shifted focus from electoral politics to building a lucrative media and publishing enterprise with Netflix and Spotify deals. Previous releases included a depoliticized memoir and The Light We Carry, both accompanied by workbooks promoting personal growth. The new book, The Look, reinforces her position as a self-improvement figure.
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