MediaAlpha settled with the FTC, agreeing to pay $45 million over allegations of fraudulently presenting itself as a broker for government health care plans. The company was accused of harvesting consumer data and selling it rather than providing health care plans. The misconduct led to confusion for consumers about their health care coverage. Additionally, MediaAlpha will be barred from making misleading statements about government-affiliated programs and has committed to improving its compliance processes. Although MediaAlpha denies the allegations, it chose to settle to focus on its transparency principle.
Instead, after harvesting consumers' personal and contact information, Defendants auction it off to telemarketers and other lead generators.
As a result of this misconduct, people who seek medical treatment learn they have no coverage for the care they need.
MediaAlpha is also barred from misrepresenting that the products they market are affiliated with nonexistent government-approved programs or offer benefits that MediaAlpha hasn't verified.
MediaAlpha has always been committed to transparency and compliance, and we share the FTC's goal of preventing the misuse of our under-65 health marketplaces by third parties.
Collection
[
|
...
]