"Before the slightly late start of Turning Point USA's All-American Halftime Show, headlined by Kid Rock and produced to counter MAGA cultural enemy Bad Bunny's Super Bowl show, the conservative organization's YouTube channel had about 1.9 million viewers waiting to watch it live, Billboard reported. That's a pretty respectable number for the Trump administration-backed show, and it climbed to a more impressive 5 to 6 million across different platforms as it streamed live, according to the New York Post and TMZ."
"But that's still a fraction of the more than 100 million in the United States who were expected to watch Bad Bunny's epic Latin pop concert live, as the New York Times reported. While the official Nielsen viewership is not out yet, early estimates suggested that Bad Bunny's show at Levi's Stadium would be viewed by more that 130 million viewers, and could dethrone the record 133.5 million set by Kendrick Lamar in 2025 to become the most-watched Halftime Show of all time, according to Techweez.com."
"An additional 3 million viewers watched the MAGA-coded show on TPUSA's X page, though it was later taken down due to an unspecified copyright concern, The Sporting Desk reported. Overnight, TPUSA's event got more than 18 million views on its YouTube channel. But the vast majority of these viewers began watching after Bad Bunny finished his blockbuster performance, as well as after the game itself ended at about 7:20 p.m., with the Seattle Seahawks defeating the New England Patriots 29-13."
Turning Point USA's YouTube channel had about 1.9 million viewers waiting to watch its All-American Halftime Show headlined by Kid Rock before the slightly late start. Live viewership climbed to roughly 5 to 6 million across multiple platforms during the stream. Bad Bunny's Super Bowl halftime performance was expected to draw more than 100 million U.S. viewers, with early estimates exceeding 130 million and threatening the 133.5 million record set by Kendrick Lamar. An additional 3 million viewers watched the TPUSA stream on X before that feed was taken down for an unspecified copyright concern. TPUSA's event received over 18 million YouTube views overnight, though most of those views began after Bad Bunny's performance and after the game concluded at about 7:20 p.m., suggesting many viewers watched Bad Bunny first and then tuned into the TPUSA broadcast. Kid Rock did not take the stage in the TPUSA studio space.
Read at www.mercurynews.com
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