"The 13-page document is on LAFD letterhead and includes email addresses for department officials, representatives of Bass' office and public relations consultants hired to help shape messaging about the fire, although it is not known to whom it was eventually distributed. The Times obtained the memo, titled "LAFD AARR: Strategic Response Plan," from the LAFD through the California Public Records Act."
"Labeled "for internal use only," the memo, which is unsigned, aims to shape news media coverage of the report's findings, including through efforts to "minimize tough Q&A" by asking to hold closed-door briefings with the Fire Commission and City Council. The memo is undated but notes that "This plan has been updated with the latest timeline as of 10/7." The after-action report was released to the public on Oct. 8."
Shortly before releasing its after-action report on the Palisades fire, the Los Angeles Fire Department issued a confidential 13-page memo outlining a strategic response plan to protect Mayor Karen Bass, the City, and the LAFD from reputational harm. The memo details proactive and reactive communications, risk assessment, crisis response, and requests for closed-door briefings with the Fire Commission and City Council to minimize tough Q&A. The document lists email addresses for department officials, Bass' office representatives, and public relations consultants and notes that the plan was updated as of 10/7. The after-action report was released publicly on Oct. 8 and contained alterations that deflected criticism of failures to pre-deploy engines and crews.
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