Inside the Trump Adminstration's Bluesky Invasion
Briefly

Inside the Trump Adminstration's Bluesky Invasion
""That's fine. Nobody can ever say we're not attempting to be transparent or attempting to communicate to as many people as possible. That's the name of the game.""
""It's not like we chose a specific date for a singular reason," the official tells WIRED. "Doing it all at once makes it more of like a statement versus doing it piecemeal.""
""This is an opportunity for us to reach a big segment of the American population that we traditionally are not reaching even on traditional social media platforms," the administration official says."
A coordinated launch of multiple U.S. government accounts on Bluesky prompted widespread user backlash and the creation of block lists to enable mass blocking. A dozen of the 20 most-blocked accounts were created by the Trump administration last week. The White House account gathered roughly 12,000 followers while more than 100,000 users blocked it, making it the second-most blocked account. Vice president JD Vance remained the most blocked with over 166,000 blocks. Officials said the simultaneous launch was deliberate to make a statement and reach audiences not engaged on traditional platforms. Verification questions and premature posting preceded a Bluesky welcome.
Read at WIRED
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