"Immigration and Customs Enforcement (ICE) is spending millions to turn the chronically online into deportation agents, according to internal communications reviewed exclusively by the Washington Post. The agency's $100 million marketing strategy, detailed in a 30-page document distributed to ICE officials this summer, includes a massive push to flood the digital market with geo-targeted and content-based advertising. The plan even names specific platforms, like Snapchat, Facebook, Instagram, YouTube, Substack, and Rumble, a popular "alt-tech" video platform frequented by conservatives."
"Recruitment advertisements under this plan would specifically target users whose devices ping near military bases, NASCAR races, UFC fights, college campuses, or gun and trade shows, as well as listeners of "patriotic" podcasts, country music, fitness, and true crime. A significant portion of the strategy hinges on getting influencers, commentators, and live streamers on board to boost ICE's message, with $8 million allocated to a new influencer program, Washington Post reported."
ICE is pursuing a $100 million marketing strategy to recruit online creators and broaden its ranks using geo-targeted and content-based advertising. The plan names platforms including Snapchat, Facebook, Instagram, YouTube, Substack, and Rumble. Recruitment ads would target devices that ping near military bases, NASCAR races, UFC fights, college campuses, and gun or trade shows, plus listeners of patriotic podcasts, country music, fitness, and true crime. The strategy allocates $8 million to an influencer program that would pay accepted online creators around $1,500 each. The effort has expanded into television, streaming, social campaigns, and celebrity endorsements, prompting user backlash on platforms like Spotify.
Read at Mashable
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