"The advertisements mentioned were part of a U.S. government recruitment campaign that ran across all major media and platforms."
"This advertisement is part of a broad campaign the US government is running across television, streaming, and online channels. The content does not violate our advertising policies."
"They're exploiting artists' work while quietly recruiting for ICE, a secret police force tearing families apart."
"However, users can mark any ad with a thumbs-up or thumbs-down to help manage their ads preferences."
Spotify removed US Immigration and Customs Enforcement (ICE) recruitment adverts from its platform following online criticism and a January 7 Minneapolis shooting. The adverts were part of a US government recruitment effort tied to a $30 billion Trump administration plan to hire at least 10,000 deportation officers by the end of 2025. The campaign ran across multiple platforms including YouTube, Hulu, Max, Pandora and Spotify, with adverts first heard in April. Spotify received $74,000 from the Department of Homeland Security for assessments, and the ads offered $50,000 signing bonuses. Activists targeted Spotify Wrapped with a ‘Spotify Unwrapped’ campaign. Spotify initially defended the ads as compliant with policies and noted user ad controls. Outgoing CEO Daniel Ek faced criticism over investments in AI military drone technology and subsequently stepped down.
#spotify #ice-recruitment #advertising-controversy #department-of-homeland-security #ceo-investments
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