""There is a long-standing view that the consumer portion of food belongs to Democrats and the agribusiness portion belongs to the Republicans," said Steven Grossman, president of HPS Group and author of the FDA Matters blog."
""But that misses the relish that the president and the secretary take in being populists and disrupters," Grossman said. "For Kennedy that means being the voice of the MAHA moms, who are a new consumer voice. For Trump it's a bit more nuanced - he loves the MAHA moms, but can't walk away entirely from the electoral support he received from farmers.""
""The early months of the administration have seen a push to eliminate synthetic food dyes, restrict ultra-processed foods and mandate new warning labels. Industries accustomed to GOP sympathy, or largesse, are being transformed into punching bags. To ease the pressure and head offthe threat of new regulations, companies like Kraft Heinz, Nestle, Mars and Kellogg have all pledged to eliminate artificial dyes by 2027.""
"By the numbers: Nearly 7 in 10 Fortune 500 food and beverage companies and 90% of pharmaceutical companies addressed MAHA-related topics in earnings calls, even though they fielded few questions from analysts, per Gravity Research. It showed the companies are worried about reputational risk, even if investors aren't, Gravity Research said."
MAHA rhetoric has shifted political positioning so that populist food-policy stances appeal across traditional party lines, allowing officials to adopt positions once claimed by progressives. Political leaders embrace MAHA moms as a new consumer voice while balancing longstanding electoral ties to farmers. Early action targeted synthetic food dyes, ultra-processed foods and new warning labels, prompting major food companies to pledge dye eliminations by 2027. A high share of Fortune 500 and pharmaceutical firms addressed MAHA topics in earnings calls, signaling reputational worry. Agriculture policy and big GOP donors remain decisive forces pushing for minimal regulation and influencing outcomes.
Read at Axios
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