It cost more than $160 million for Gov. Ron DeSantis of Florida to come in second place in a single nominating contest.
They directed at least $53 million through firms controlled or owned by Jeff Roe... They spent $31.3 million on television advertising time. They spent at least $3.3 million on private airfare, between the campaign and Never Back Down. And they donated roughly $110,000 to the campaigns of state and federal elected officials who had endorsed Mr. DeSantis.
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