President Donald Trump's approach to international influence leans heavily toward hard power, favoring direct diplomacy and military strength. However, he recognizes the need to revitalize soft power institutions like USAID and USAGM, which have faced significant budget cuts. His adviser Kari Lake emphasizes that soft power should effectively represent American values. The U.S. has a legacy of using soft power to inspire global goodwill, yet current divisions regarding what it means to be American complicate this mission. Ultimately, the article argues for a reassessment of American soft power in the global arena.
But it will be equally important for his administration to rebuild them, so that the US can re-establish its role as the world's beacon of freedom.
Soft power should be used to put out information and a message that reflects America's values and is in line with our policy, not something that's in line with our adversaries.
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