"The company said on Wednesday that it would stop measuring the favorability rating of individual political figures, which reflects an evolution in how Gallup focuses its public research and thought leadership, after 88 years. Our commitment is to long-term, methodologically sound research on issues and conditions that shape people's lives, a spokesperson for the agency told multiple media outlets. That work will continue through the Gallup Poll Social Series, the Gallup Quarterly Business Review, the World Poll, and our portfolio of U.S. and global research."
"The Gallup Presidential Approval Rating is one of the most cited barometers of public opinion on the president's performance, and has been in use since Harry Truman was in office. The polling provides a snapshot of American history through its data, including a whopping 90% approval rating for George W Bush in the days following the 9/11 attacks. Trump's second-term approval rating fell to 36% in December, which is among the lowest ever recorded by the company."
"Trump has been dogged in his pursuit against polling organizations and media companies that portray him negatively. In January, after the New York Times released a new poll finding the president's approval rating was 40%, falling three percentage points since September 2025, he threatened to expand his pre-existing lawsuit for defamation."
Gallup will stop tracking presidential approval ratings after 88 years, ending its measurement of favorability ratings for individual political figures. The agency framed the decision as a realignment with research goals and priorities and emphasized commitment to long-term, methodologically sound research on issues and conditions that shape people's lives. Gallup said its ongoing work will continue through the Gallup Poll Social Series, the Gallup Quarterly Business Review, the World Poll, and its U.S. and global research portfolio. The Gallup Presidential Approval Rating had been a widely cited barometer since Truman, recording highs like George W. Bush's post-9/11 90% and recent lows for Donald Trump.
Read at www.theguardian.com
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