"One pinned post features a highly produced video that starts with a family walking in a field and urges viewers to defend their homeland. Another displays an image of a younger and older man in military garb, designed to look like a first world war-era army recruitment poster. Under it, in big bold capital letters: NO AGE CAP JOIN ICE NOW. The caption: We're taking father/son bonding to a whole new level."
"The posts are part of the DHS's push to quickly hire more than 10,000 new US Immigration and Customs Enforcement (Ice) officers and 3,000 border patrol agents in order to meet the Trump administration's aggressive arrest and deportation quotas. To meet those goals, the DHS has made several changes to its job and eligibility requirements in what experts say is a rushed attempt to expand its hiring pool including appealing to a younger set of potential recruits."
"In early August, 404 Media spotted Ice documents that solicited pitches from advertising companies that could help the agency dominate digital media with messages that reflect the urgency and scale of Ice's hiring effort. Ice identified three audiences as its targets: former military and law enforcement; legal professionals; gen Z and early-career professionals. The deadline for companies to submit proposals was 11 August."
The Department of Homeland Security is deploying patriotic imagery on X and Instagram to recruit ICE and Border Patrol agents. Recruitment content includes Uncle Sam imagery, videos urging defense of the homeland, and graphics proclaiming NO AGE CAP JOIN ICE NOW with a father/son caption. The agency seeks to hire over 10,000 ICE officers and 3,000 border patrol agents to meet aggressive arrest and deportation quotas. DHS has relaxed job and eligibility requirements, lowered the minimum age to 18, and offered up to $60,000 in student loan forgiveness as incentives. ICE solicited digital advertising pitches targeting former military and law enforcement, legal professionals, and Gen Z/early-career workers, and no new contracts appeared in public ad repositories such as Meta's ad library.
Read at www.theguardian.com
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