Chorus, a nonprofit arm of Good Influence, recruited dozens of Democratic social media influencers with a combined following of at least 13 million for a Creator Incubator Program offering up to $8,000 per month. Funding for the program comes from the Sixteen Thirty Fund, a large 501(c)(4) managed by Arabella Advisors that has funneled millions into Democratic-aligned super PACs and advocacy efforts. 501(c)(4) entities are not required to disclose donors, enabling anonymous funding; tax filings show four anonymous donors provided nearly two-thirds of Sixteen Thirty Fund's 2023 revenue. The nonprofit structure reduces public disclosure requirements for participating creators.
A major liberal dark money group is reportedly paying Democratic social media influencers thousands of dollars a month to promote progressive messaging online, WIRED reported Wednesday. Influencers who participated in the program could receive up to $8,000 per month, according to WIRED. The program, run by Chorus, a nonprofit arm of the influencer marketing platform Good Influence, is funded by the Sixteen Thirty Fund, a major Democrat-aligned dark money group.
The program is funded by the Sixteen Thirty Fund, one of the largest 501(c)(4) funders of Democratic-aligned causes. 501(c)(4) entities are one of the most common vehicles for funneling hundreds of millions of dollars into left-of-center political organizations and advocacy groups, since they are not legally required to disclose their donors. Managed by the for-profit firm Arabella Advisors, the Sixteen Thirty Fund poured millions into Democratic-aligned super PACs in the 2024 election cycle, campaign finance records show.
There are some real great advantages to housing this program in a nonprofit, a lawyer working with Chorus said to creators on a Zoom call reviewed by WIRED. It gives us the ability to raise money from donors. It also, with this structure, it avoids a lot of the public disclosure or public disclaimersyou know, Paid for by blah blah blah blah'that you see on political ads. We don't need to deal with any of that.
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