"Facing strong headwinds in the midterms, the Connecticut Republican Party opened a digital advertising campaign Monday with a 1-minute video portraying Gov. Ned Lamont, a wealthy Democrat seeking a third term in 2026, as indifferent to the high cost of living in Connecticut. The piece offers a mocking twist on the Lamont administration's light-hearted marketing campaign declaring "Connecticut home of the pizza capital of the United States," a boast on social media and on some highway signs at the Connecticut border with New York."
"Proto said the campaign, at least initially, would be "mostly organic, our social media." The state GOP has not been a reliably effective player on social media, unable or unwilling to engage in posts with the potential to go viral, fueled either by humor or outrage. The piece was shown to reporters at 1 p.m., copies provided on thumb drives - not online. The video was not posted on the party's Facebook or Instagram pages for nearly four hours."
The Connecticut Republican Party released a one-minute digital ad portraying Gov. Ned Lamont as indifferent to the state's high cost of living, using a mocking riff on a Lamont-era tourism slogan about Connecticut as the 'pizza capital of the United States.' Party chair Ben Proto framed the ad as channeling Lamont's 'inner Marie Antoinette' and said the campaign would be 'mostly organic' on social media. The party showed the video to reporters on thumb drives and delayed posting it online for hours. Proto said the GOP is ramping up for the 2026 statewide and congressional elections and defended the Trump administration's arrest of Nicolas Maduro. The state GOP's influence is limited amid Super PAC power and lack of control of state government.
Read at CT Mirror
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