The Big 12 conference remains unpredictable, with Arizona State emerging as a favorite despite being preseason picks to finish last in the previous season. The Sun Devils return 79% of their production and have Heisman candidate Sam Leavitt leading the team. Other contenders include Texas Tech, Iowa State, Utah, TCU, and Baylor. Many teams finished with strong records last season, making the title race open for any team in the 2025 season. The conference continues to prove its competitiveness and potential for surprises in outcomes.
Arizona State, picked to finish last at the beginning of the 2024 season, was the league's lone participant in the first 12-team Playoff. In 2025, the Sun Devils loom as the favorite, even though that's not official since the conference did away with the preseason poll.
Texas Tech, fresh off a massive push to bring in new talent in the offseason, will look to join the conference's elite. Utah, TCU, Baylor and Kansas might be in the mix as well.
Anything can happen in the country's most wide-open power conference as evidenced by the competitive nature of teams like Iowa State, Colorado, and BYU.
The Big 12 is perhaps the most unpredictable conference in the nation, illustrated by four teams finishing the season with seven in-conference wins.
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