"C-SPAN said Wednesday that it had reached a deal to have its three channels air on YouTube TV and Hulu's live television feed, ending a dispute that had led to a revenue squeeze for the public affairs network in the cord-cutting era. The network said the streaming services would pay the same fee as cable and satellite companies, roughly 87 cents a year per subscriber, and that C-SPAN would continue its no-advertising policy on television."
"At its peak a decade ago, C-SPAN was seen in some 100 million homes with television. The number of homes paying for TV has since dropped to some 70 million, with roughly 20 million of those consumers now getting television through services like YouTube and Hulu, and they weren't showing C-SPAN. Linear streaming services like YouTube and Hulu accounted for 16% of television consumption in July, according to the Nielsen company. The amount of people using that alternative to cable or satellite has more than doubled since 2021, Nielsen said."
C-SPAN secured an agreement to have its three channels carried on YouTube TV and Hulu's live feed, resolving a carriage dispute that reduced its reach and revenue. The streaming services will pay roughly 87 cents per subscriber annually, matching cable and satellite fees, while C-SPAN will maintain a no-advertising policy on television. Congressional pressure and declining traditional pay-TV households contributed to the negotiations. Viewership has shifted toward linear streaming, which accounted for 16% of TV consumption in July, and C-SPAN reported revenue falling from nearly $64 million in 2019 to $45.4 million in 2023. The deal enables expanded programming and coverage plans.
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