American Airlines' CEO Robert Isom criticized the use of artificial intelligence in setting airfares, asserting that it may mislead customers and undermine trust. He underscored the importance of transparency in pricing, stating that American Airlines would not employ AI for pricing decisions. Meanwhile, Delta Airlines is testing AI to manage dynamic pricing for up to 20% of its network, though they claim not to target prices based on personal data. Lawmakers from both parties have voiced concerns regarding Delta's AI implementation, demanding accountability.
American Airlines' CEO Robert Isom criticized AI in airfares for potentially misleading travelers, emphasizing the need for consumer trust. He stated, "This is not about bait and switch. This is not about tricking."
AI in air fare pricing is being tested by Delta Airlines for about 3% of their network, with plans to expand to 20%, aiming to streamline dynamic pricing without personal data targeting.
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