Donald Trump has mastered the art of personal branding through a striking golden motif representing wealth and power. Despite high demand for his gold merchandise, including items like sneakers and smartphones aimed at 'real Americans', the constant release of such products risks diluting their perceived luxury. Each piece is designed to evoke urgency and exclusivity among supporters, leading to rapid sales and inflated resale values. However, the oversaturation of gold-branded items may ultimately cheapen their allure in the long run.
Across the years, Trump has released a slew of gold-branded items, from his 'Never Surrender' high-top sneakers to a gold 'God Bless the USA' Bible.
Each golden merchandising opportunity typically has a novelty aspect - an unsuspecting strength that appeals to Trump's loyal followers.
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