Influencers were offered $8,000 per month to participate in a covert program designed to amplify Democratic messaging online. The contract from Chorus, the nonprofit arm of a liberal influencer marketing platform, required strict secrecy about payments and imposed limits on political content creators could post. Dozens of influencers, collectively reaching at least 13 million followers, debated the offer in a private group chat and weighed possible responses. Creators raised concerns about disclosure and contractual terms, joked about collective bargaining, and expressed doubt that substantial changes to the contract would be made, with the group making little progress.
Dozens of Democratic political influencers discussed whether to take advantage of an enticing opportunity. They were being offered $8,000 per month to take part in a secretive program aimed at bolstering Democratic messaging on the internet. But the contract sent to them from Chorus, the nonprofit arm of a liberal influencer marketing platform, came with some strings. Among other issues, it mandated extensive secrecy about disclosing their payments and had restrictions on what sort of political content the creators could produce.
"Should we send a joint email (with all of our email addresses) ... or, are we just going to send things separately and hope they change everything for everyone?" Laurenzo, a nonbinary creator in Columbus, Ohio, with over 884,000 TikTok followers, asked the group. Some joked about collective bargaining. "Any Newsies fans here?" Eliza Orlins, a public defender and reality TV star known for her appearances on Survivor, posted in the group. "'We're a union just by sayin' so!'"
Collection
[
|
...
]