"The Salt Lake Tribune in connection with Reynolds Journalism Lab is building a toolkit to help optimize article pages, improving reader engagement and support. Scroll down to learn more about why this is an important evolution in how news organizations display their content. You'll also find a step-by-step guide that offers details on how your newsroom could make the homepage-to-article-page transition."
"Studies show that homepage traffic for newsrooms has been steadily declining as readers increasingly access articles directly through search engines, social media, and aggregators. For instance, the Northwestern University Local News Initiative reports that only 22% of readers now identify news websites or apps as their main source of news, down from 32% in 2018. Additionally, Nieman Lab notes that many major publications, including The New York Times, see most of their traffic bypassing the homepage entirely. This trend underscores the critical importance of optimizing article pages to maintain audience engagement and drive revenue."
A toolkit reframes story pages to function as homepages, enabling newsrooms to boost engagement and reader support. The Salt Lake Tribune partnered with Reynolds Journalism Lab to develop a toolkit that optimizes story pages and provides a step-by-step transition guide. Homepage traffic has declined as audiences increasingly arrive via search engines, social platforms, and aggregators. Northwestern University Local News Initiative found only 22% of readers now name news websites or apps as their main source, down from 32% in 2018. Nieman Lab observed many major outlets see most traffic bypass the homepage, highlighting the need to optimize story pages to sustain engagement and revenue.
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