Mary Sadlier, the managing director of Coole Swan Irish Cream Liqueur, asserts that the company will continue prioritizing the US market, which has become its largest export destination over the past 11 years. Despite concerns over potential changes to trade policies under President Trump's administration, Sadlier expresses confidence in finding ways to navigate the tariffs to maintain and grow their business. The strong commitment to the US market signifies its importance to Coole Swan's overall strategy and growth plans.
Mary Sadlier emphasizes the resilience of the company in the face of uncertainty regarding tariffs, stating, 'America is our number-one export market, and we will find a way to keep trading there.' This reflects the company's commitment to maintaining a strong presence in the US.
Sadlier highlights the significance of the US market for Coole Swan, noting, 'We launched in the US 11 years ago, and now it's our primary export location.' This shows the depth of investment and strategy in capturing the American consumer.
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