The stereotype of sports fans as disengaged men is outdated, reflected by a 2023 poll showing 70% of Americans identifying as sports fans. Changing viewership habits through technology, especially the use of smartphones for 'second screening,' have altered how fans engage with games. Online betting has also influenced fandom, with 48% of American men aged 18-49 holding sportsbook accounts, which enhances their interest in games. Fantasy sports participation is at 19% among adults aged 18 and older, indicating diverse engagement levels within the fanbase.
According to St. Bonaventure University, 48% of American men between the ages of 18 and 49 have an account with at least one online sportsbook.
In a 2023 poll, 70% of Americans self-reported as sports fans, indicating the increasing popularity and acceptance of sports fandom.
Bettors report that playing 'makes them more interested in the games,' showcasing the heightened engagement through betting.
The rise of second screening has transformed sports viewing habits, as fans use multiple devices to enhance their experience during games.
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