Both presidential campaigns are increasingly targeting Mormons, an unusual swing demographic, as they recognize their potential impact on key battleground states like Arizona and Nevada.
Rob Taber, a member of the church, highlighted the significance of Latter-day Saints in the current election, saying, 'It's interesting how things are heating up; they’re treating it like we matter, because we do.'
Historically reliable Republicans, many Mormons are now reconsidering their support for Trump, particularly in light of his behavior during and after the last election.
Democrats are optimistic about attracting Mormons in 2024, especially given the dissatisfaction some members feel toward Trump following his felony convictions and his actions post-2020.
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