The purpose of the World's Ugliest Dog contest is to celebrate imperfections and advocate for animal adoptions. According to the contest website, 'the World's Ugliest Dog Contest has been a testament that the pedigree does not define the pet.'
"We really want to shine a light on advocating for adoption, and bringing home a pet that doesn't necessarily fit the norm," said Mandy Clendenen, the chief executive officer of the Sonoma-Marin Fair. "Even though something may be ugly in the eye of the beholder, it's beautiful to others."
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