The Pope Leo XIV effect: Rome hopes for papal blessings of a US tourist boom
Briefly

The election of Pope Leo XIV has sparked a surge in tourism inquiries and bookings in Rome, especially from U.S. visitors excited to see the new pope. Hotels like Atlante Star report high demand, anticipating a significant uptick in American tourists who historically contribute much to the local economy. This surge, dubbed the 'Papa Leone XIV effect,' is driving businesses to tailor products and services to American tastes. Initial search data indicates a 36% rise in interest for trips to Rome during the papal conclave, suggesting a strong potential for increased tourist traffic.
"Even before the chimney on top of the Sistine Chapel emitted its last puff of white smoke, inquiries about room availability began to surge after the announcement of the new pope."
"U.S. visitors, appreciated for traditionally being generous spenders and tippers, already make up the largest cohort of tourists in the Italian capital, with a record 2.5 million visiting in 2024."
Read at www.theguardian.com
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