Starbucks' labor battle threatens to undermine its comeback plan as strike launches on Red Cup Day
Briefly

Starbucks' labor battle threatens to undermine its comeback plan as strike launches on Red Cup Day
"It's Red Cup Day - when Starbucks, which is in the middle of a massive turnaround campaign, usually gives away reusable cups and rakes in record sales - but instead, thousands of baristas are walking off the job, in hopes that the coffee giant sits down to finalize their first contract. Baristas at more than 65 stores across 40 US cities launched their strike on Thursday, disrupting the historically major sales promotion."
"Workers at more than 550 union stores are prepared to join the strike if negotiations don't resume, according to a statement from the union. The work stoppage marks the fourth strike the union has organized since 2023, and the third work stoppage since CEO Brian Niccol took the helm of the company in September 2024. A Starbucks spokesperson told Business Insider in October that the union's previous "attempts at disruption" affected less than 1% of the company's store locations."
Over a thousand Starbucks baristas initiated an open-ended strike on Red Cup Day to pressure the company to finalize a first collective bargaining agreement. Strikers walked out at more than 65 stores across 40 US cities, disrupting a promotion that previously produced a 42.4% spike in daily visits. More than 550 unionized stores said they are prepared to join if negotiations do not resume. The stoppage is the fourth union-organized strike since 2023 and the third since CEO Brian Niccol took over in September 2024. Contract talks collapsed in December after bargaining since the first unionized store in December 2021. Starbucks said prior disruptions affected under 1% of U.S. locations and operates 16,864 U.S. stores.
Read at Business Insider
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