Smokey Bear, the iconic park ranger hat-wearing black bear, delivers the enduring message: Only you can prevent wildfires. His evolution is complex, but vital amidst increasing human-caused and intensified wildfires.
The creation of Smokey Bear's public service ad in 1944 was heavily influenced by World War II, with forests seen as a critical resource amidst the war effort and potential enemy attacks involving wildfires.
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