Kellogg's commitment to eliminating artificial colors from its products by 2018 remains unfulfilled in the U.S., prompting public protests for healthier ingredients.
Activists delivered over 400,000 signatures demanding Kellogg remove artificial dyes and BHT, citing concerns about their impact on children's behavior.
Despite international moves to use natural dyes, Kellogg's U.S. products still contain artificial colors, disappointing many who expected consistent health standards.
The FDA maintains that while it has analyzed color additives' effects, it believes that most children experience no negative consequences from consuming them.
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