MAGA Inc. is committing $70 million to advertising in battleground states, focusing on crime narratives against Harris to sway voters amid a competitive race.
The strategy targets North Carolina, aiming to depict Vice President Harris as 'soft on crime' based on her San Francisco prosecutor record, echoing tactics from past Republican campaigns.
Trump allies are working to ensure Harris doesn't shift her public persona from a liberal candidate to a supposed 'change candidate,' emphasizing her consistent history.
The bulk of the super PAC's investment is directed towards Pennsylvania, where they believe a Trump win could thwart Harris's presidential ambitions.
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