An average of 34.5 million viewers tuned in to the Paris Summer Olympics over the first three days, reflecting a 79% rise in viewership compared to the pandemic-delayed Tokyo Olympics in 2021 which had 19.3 million viewers.
Popular team sports, such as the U.S. men's basketball team and the U.S. women's national soccer team, have drawn significant audiences, indicating a broader appeal beyond individual events like gymnastics and swimming.
The time zone difference and the absence of mask mandates in Paris compared to Tokyo has contributed to the growth in viewership. Athletes competing in front of live crowds has also enhanced the viewing experience for fans.
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