"The release of "Melania" was unlike any seen before. Amazon MGM Studios paid $40 million for the rights, plus some $35 million to market it, making it the most expensive documentary ever. Directed by Brett Ratner, who had been exiled from Hollywood since 2017, the film about the first lady debuted in 1,778 theaters in the midst of Trump's turbulent second term."
"Promoted by President Donald Trump as "a must watch," the Melania Trump documentary "Melania" debuted with a better-than-expected $7 million in ticket sales, according to studio estimates Sunday."
"While the result would be a flop for most films with such high costs, "Melania" was a success by documentary standards. It's the best opening weekend for a documentary, outside of concert films, in 14 years. Going into the weekend, estimates ranged from $3 million to $5 million."
Melania debuted with $7 million in ticket sales, exceeding preweekend estimates of $3 million to $5 million. Amazon MGM Studios acquired the rights for $40 million and spent about $35 million on marketing, making it the most expensive documentary ever. The film, directed by Brett Ratner, played in 1,778 theaters during Trump's second term and chronicles Melania Trump over 20 days leading up to the inauguration. A Kennedy Center premiere included Cabinet members and members of Congress. The opening weekend was the strongest for a documentary, outside of concert films, in 14 years.
Read at Boston.com
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