Lululemon has filed a lawsuit against Costco in California, accusing the wholesale retailer of selling unauthorized versions of its athleisure clothing, including Scuba hoodies and ABC pants. The lawsuit claims Costco unlawfully trades on Lululemon's reputation by distributing apparel that infringes on its patents. Lululemon alleges that consumers may be misled about the origin of Kirkland-branded products due to a lack of clarity about their connection to Lululemon. The company demands a jury trial and seeks to prevent Costco from selling these duplicates.
Lululemon claims Costco has unlawfully traded on its reputation by selling unauthorized and unlicensed apparel that mimics its patented designs, including popular items like Scuba hoodies and ABC pants.
The lawsuit asserts that Costco's Kirkland-branded products create consumer ambiguity regarding their origin, leading shoppers to mistakenly believe they are purchasing authentic Lululemon products.
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