Jimmy Swaggart, an influential Louisiana preacher and televangelist recognized for his controversial views, passed away at 90. His ministry peaked in the late 1980s, reaching millions globally and generating $140 million annually. Known for his fiery sermons, Swaggart was a divisive figure, openly criticizing Catholicism and other preachers. Despite the scandal that tarnished his reputation, he was notable for integrating traditional preaching with a unique media approach, advised his followers on moral conduct, and engaged in extensive merchandising of religious items.
At his peak, in the late 1980s, Mr. Swaggart reached millions of viewers in the United States and more than 100 other countries. His broadcasts generated revenue of $140 million a year.
Mr. Swaggart was perhaps the most divisive of the broadcast preachers. He attacked Catholicism as a 'false cult' and suggested that Jews, by rejecting Jesus as the Messiah, brought the Holocaust upon themselves.
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