Lululemon is taking legal action against Costco, claiming that the wholesale giant has copied its signature apparel designs and is selling these unauthorized products under its Kirkland Signature brand at lower prices. The lawsuit accuses Costco of creating an improper association with Lululemon's authentic products and of infringing upon its design patents. Lululemon asserts the importance of protecting its intellectual property, citing substantial investments in its product development. The brand, founded in 1998 and known for its high-quality athleisure wear, boasts revenues over $10 billion, while Costco reports revenues of $254.5 billion in fiscal 2024.
Lululemon is suing Costco for allegedly copying its signature designs and selling unauthorized apparel under the Kirkland Signature brand at lower prices.
The lawsuit claims Costco's actions create an improper association with Lululemon's authentic products and infringe on the brand's design patents.
Lululemon emphasizes its commitment to protecting its intellectual property rights due to significant investment in research, development, and design of its products.
With revenues exceeding $10 billion, Lululemon has established itself as a major player in the fashionable athletic market since its founding in 1998.
Collection
[
|
...
]