After Biden's departure announcement, the campaign swiftly rebranded to support Kamala Harris, including switching ads, designing a new logo, and launching a new website within 26 hours.
The sudden change caused a rebranding frenzy and a whirlwind of activities among campaign staff, highlighting the challenges of transitioning an entire campaign's branding overnight.
Campaign workers, amidst the intense rebranding process, faced minimal time to process Biden's departure, showcasing the demanding nature of political campaigns.
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