Previous Indian Barbies were criticized for misrepresenting culture and failing to resonate with consumers due to their unrealistic portrayal of Indian features and background.
Priti Nemani notes that Mattel attempts to repurpose Barbie across various ethnicities with superficial changes, yet this method fell flat with Indian consumers.
The latest Barbie Signature Diwali Doll aims to address past failures by incorporating authentic Indian attire and cultural representation, yet its success remains uncertain.
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