SEO chatter is notably increasing around Google search ranking volatility, particularly following the June 2025 core update. The update began on June 30th and its effects were initially stable but led to fluctuations starting July 2nd. Reports show partial recoveries from earlier updates before volatility surged back. Notably, webmasters in various regions are experiencing substantial traffic drops, with some citing losses of 40% in Google traffic. Tracking tools have also recorded spikes in volatility over the past few days, indicating ongoing instability in search results.
The SEO industry is currently experiencing significant chatter regarding Google search ranking volatility, especially following the June 2025 core update.
After a brief period of calm, search ranking volatility has intensified again, impacting websites significantly even weeks after the core update.
Many webmasters are reporting drastic changes in their traffic, with some noting losses of Google traffic they had gained from the June 2025 update.
Monitoring tools such as SimilarWeb, Advanced Web Rankings, and Cognitive SEO indicate fluctuations in Google’s search results, reflecting ongoing volatility.
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