"The rise of 'demure' in 2024 was attributed to influencer Jools Lebron, whose catchphrase 'very demure, very mindful' led to a meteoric increase in the word's usage. From August 2023 to July 2024, the word saw no significant trend, but by mid-August 2024, interest soared nearly fourteen-fold. At its peak, searches for 'demure' reached 200 times greater than previous months, showcasing an explosive cultural moment and linguistic interest."
"Lebron's influence on social media and her appearances on prominent platforms like CBS Mornings and Jimmy Kimmel Live! cemented her role in popularizing the term. Notably, celebrities such as Jennifer Lopez and Khloe Kardashian engaged with the trend, creating their own 'demure' content, which further fueled the word's prominence and cultural relevance this year."
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