The 30-second ad from Future Forward depicts a stark contrast between the wealthy elite and middle-class Americans, leveraging powerful imagery to underscore its message.
Featuring a man named Buddy M. shaking his head at Trump's comments, the ad stresses that not all Americans share in the wealth claimed by Trump and his affluent associates.
The ad employs a mix of compelling visuals—from Trump's wealthy gatherings to Harris engaging with hard-working Americans—that aims to evoke feelings of connection and disconnection within the audience.
Future Forward's $18 million investment in this ad across key states showcases the strategic importance of targeting working-class voters to amplify Harris's campaign for the upcoming presidential election.
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