Recently, digital billboards appeared on major roads in Pittsburgh and other U.S. cities, conveying a strong message about tariffs being a tax on everyday Americans. Funded by the Canadian government, the campaign signals Canada's assertive response to U.S. tariff threats from President Trump. Experts note that these billboards serve to raise awareness about complex trade issues, presenting them in a straightforward manner. While Canada has largely been passive in its diplomatic relations, this bold move marks a significant shift in its approach to U.S. policies affecting its economy and citizens.
The billboards aren't paid for by an industry trade group or a political action committee, but rather by the sovereign (for now) government of Canada.
It's interesting to see Canada, which to the average American has been a passive partner, take this tough guy stance.
The billboards are almost militaristic in style, like you'd see on a bumper sticker.
They're piercing this veil of ignorance of the world stage and condensing this huge problem into a very tangible, understandable phrase.
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