AriZona Iced Tea uses over 100 million pounds of aluminum annually for its cans, with 20% sourced from Canada. Founder Don Vultaggio faces pressure to raise the long-standing price of its 99-cent tallboy iced teas, which have not increased for decades despite inflation. The company’s price is integral to its identity. Vultaggio expresses concern over potential price increases due to the Trump administration's aluminum tariffs, emphasizing the emotional weight of changing a price held for over 30 years.
"AriZona uses more than 100 million pounds of aluminum a year for its cans, and about 20% of that comes from Canada."
"If the price of a tallboy of AriZona Iced Tea had kept pace with inflation, the company would today be selling it for $1.99."
"I hate even the thought of it," Vultaggio, 73, said, adding, "It would be a hell of a shame after 30-plus years."
"At some point the consumer is going to have to pay the price."
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