The new 31% tariff imposed by the US on imports from Switzerland significantly affects Swiss luxury watchmakers like Rolex. The increase could lead to substantial price hikes for consumers, with the cost of a new Rolex potentially rising by over $3,000. Analysts predict that Swiss brands will face pressure in adapting to these tariffs, exploring limited options for offsetting costs. Rolex has already increased prices earlier in 2025 due to rising gold prices, indicating a trend of increasing costs for buyers.
The biggest names in luxury watches mostly hail from Switzerland - a country that just got hit with Donald Trump's new tariffs.
With a 31% tariff rate, Rolex, along with its Swiss competitors, will be faced with few options to offset the cost of selling their products to the US.
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