YouGov polling updated through 2025 Q2 shows baby boomers report low favorability for a range of college and regional baseball teams. Many listed teams have single-digit or low double-digit favorable ratings, and awareness among boomers is limited for several entries. Baseball remains the second most popular sport in America and generates billions in revenue, creates jobs in baseball cities, and attracts major sponsorships. The ranked list highlights specific teams with low favorability percentages and accompanying awareness figures, including the Ohio Bobcats (10% favorable, 34% awareness), South Carolina Gamecocks (10% favorable, 40% awareness), and Coastal Carolina Chanticleers (9% favorable, 30% awareness).
For baby boomers, there are decades of built-up divisiveness against specific baseball teams. Anyone born between 1946 and 1964 largely grew up with baseball as the most dominant sport in America. While football may have overtaken it in terms of total viewers, baseball remains at the heart of America. Thanks to YouGov data, we know precisely which baseball teams baby boomers love the least.
Baseball is the second most popular sport in America. As baseball is played for most of the summer and into the fall, it's responsible for billions in revenue across the United States. Between new jobs offered in baseball cities and huge sponsorships for every baseball team from companies we regularly cover 24/7 on Wall Street, baseball is both a sport and a business. In fact, it's safe to say baseball sells an experience in the same way Ford and GM sell cars.
10. Ohio Bobcats Christian Petersen / Getty Images Sport via Getty Images Percentage of baby boomers with a favorable opinion: 10% Percentage of Boomers who have heard of the team: 34% 9. South Carolina Gamecocks Ezra Shaw / Getty Images Sport via Getty Images Percentage of baby boomers with a favorable opinion: 10% Percentage of Boomers who have heard of the team: 40% 8. Coastal Carolina Chanticleers EHStock / iStock via Getty Images Percentage of baby boomers with a favorable opinion: 9% Percentage of Boomers who have heard of the team: 30% 7. Boston College Eagles theseanster93 / Flickr Percentage
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