American brands like Coke and Jim Beam are paying the price abroad for Trump's trade war

American brands are experiencing a backlash overseas as consumers shy away from products like Coca-Cola and Jim Beam due to their association with the US and Trump's trade policies. Recent surveys indicate a significant drop in consumer intention to purchase these brands abroad. For instance, Coca-Cola reported a decrease in certainty among Mexican consumers about buying its products, attributed to misleading social media claims. While some brands, like McDonald’s, have not been affected similarly, the overall trend raises concerns about the implications of national sentiment on global sales.

Coca-Cola CEO James Quincey remarked that some Latino consumers in the US and Mexico reduced their purchases following false allegations about the company reporting employees to immigration.

Morning Consult's report indicates that overseas consumers are increasingly avoiding certain American brands due to their association with the US, highlighting a troubling trend for businesses.

Read at Business Insider