"The evidence showed that Amazon used sophisticated subscription traps designed to manipulate consumers into enrolling in Prime, and then made it exceedingly hard for consumers to end their subscription."
"Today, we are putting billions of dollars back into Americans' pockets, and making sure Amazon never does this again."
"The process cannot be difficult, costly, or time-consuming and must be available using the same method that consumers used to sign up,"
U.S. government required Amazon to pay $2.5 billion to settle claims that the company duped consumers into Prime sign-ups and made cancellations difficult. The FTC imposed a $1 billion civil penalty and $1.5 billion in consumer refunds. The settlement requires Amazon to cease unlawful enrollment and cancellation practices, remove the "No, I don't want free shipping" button, and provide a clear and conspicuous opt-out. Amazon must disclose cost, billing frequency, auto-renewal details, and cancellation instructions, and make cancellation as easy as enrollment using the same method consumers used to sign up. Amazon did not admit wrongdoing; a spokesperson emphasized efforts to make sign-up and cancellation clear and simple.
Read at GameSpot
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