The American Athletic Conference has officially rebranded as the American Conference, eliminating the acronym AAC and introducing its first mascot, Soar, the eagle. The changes aim to clarify the league's identity and enhance recognition, promoting a streamlined and modern brand. Commissioner Tim Pernetti stated that the rebranding process involved listening to the community to build a brand based on service and mission-driven principles. Soar will play a key role as a community ambassador, participating in various initiatives to support youth and charity efforts, while a modernized website will launch at the upcoming media days.
The American Athletic Conference rebranded itself as the American Conference, adopting a new mascot named Soar, an eagle, to strengthen its identity and community presence.
Tim Pernetti emphasized that building a brand is about more than just a name; it involves a commitment to service and a mission-driven identity.
The name change aims to eliminate confusion with similarly named conferences and ensure consistent recognition while promoting a sharper, modern identity.
Soar, the first collegiate conference mascot, will serve as a community ambassador, engaging in initiatives aimed at supporting youth and charity.
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